p3profileAndy Dexterp3andyround

Principal consultant at Neon & Vine.

I have 25 years’ experience and expertise as a practitioner, ideas person, serial entrepreneur, CEO and senior advisor in the world of marketing, insight and strategy.

My previous venture – Truth Consulting – won all the research industry awards going, from Best New Agency a year after its 2007 launch, to Best Agency just two years later. The business grew quickly, and was subsequently acquired by a communications consultancy.

Before that, I was co-founder and CEO of successful research agency Illuminas – also originally a private company, now also part of a larger group.

At Neon & Vine, I draw on all my experience and expertise to advise start-ups, early stage businesses, SMEs, all the way up to established Blue Chip companies looking to innovate, develop and grow.

As an explorer and creative strategist, I’ve worked with quite a few of the world’s leading brands on a variety of groundbreaking projects. Many of my thought pieces, speeches and papers over the years have garnered significant recognition and awards, including Best Paper at the UK Market Research Society Conference and the worldwide ESOMAR Congress, as well as the prestigious ESOMAR Award for Excellence and the Fellowship of the MRS.

As a businessperson, having been instrumental in numerous successful start-ups and ventures leading to M&A-type activity over the years, I’m well versed in the art of growing value and developing powerful propositions and brands.

What I love most is helping bring worthwhile big ideas to life, and helping make new and exciting things happen. In short: making a difference.

If you’re interested in knowing more, please do get in touch and I would be delighted to have a coffee and a chat. Then, who knows?


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