Blog Archives


In a previous article here I argued that notwithstanding the general flurry of attention surrounding ‘Millennials’, they simply don’t exist as an overarching concept for close marketing. You might as well say ‘the under 40s’ – and we know what a

Posted in Cultural affairs, Ideas, Insights, Thoughts

Too Cool for School

A certain start-up I know wants to be cool. And why not? Cool is a good thing. Cool sells, doesn’t it? But they also want to be big. They want loads of users, not just the razor-sharp pointy end of

Posted in Business, Insights, Start-ups, Thoughts

Millennials Don’t Exist

‘We need to target Millennials!’  Everybody keeps on talking about them, and we think we know who they are. Millennials, also known as Generation Y or the Net Generation, are – by approximate common consent – the demographic cohort that

Posted in Cultural affairs, Insights, Thoughts

The Sum Total of Human Happiness

Let’s talk about Utilitarianism! No, seriously, come back… It’s a theory in normative ethics, holding that the best moral action is the one that maximises utility, and in so doing increases the sum total of well-being, a.k.a. happiness. Utility is defined

Posted in Cultural affairs, Insights, Thoughts

The Future of Work… is here

I’ve been taking time out from the corporate world lately to pursue other more worthwhile interests, including working with a number of digital start-ups. It’s been a refreshing experience to see new ideas being pursued with such energy and enthusiasm.

Posted in Business, Insights, Start-ups, Thoughts, Trends