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In a previous article here I argued that notwithstanding the general flurry of attention surrounding ‘Millennials’, they simply don’t exist as an overarching concept for close marketing.¬†You might as well say ‘the under 40s’ – and we know what a

Posted in Cultural affairs, Ideas, Insights, Thoughts

When is a Trend not a Trend?

When it’s ajar? No, this is not the answer, although it is, sort of. I was asked by a client to give a short talk on ‘trend spotting’. What kind of trends, you may well ask…?

Posted in Ideas, Thoughts, Trends