Think Like a Start-Up

Agencies love training about things like methodology, and that’s always helpful in the day job. But my training and inspiration workshops are more about ways of thinking, and then ways of applying that thinking to client work to really make a difference. Read more ›

Posted in Business, Start-ups

Observing Workplace Culture

As businesses grow, there is sometimes a danger that their internal culture changes, one imperceptible step at a time, until their DNA becomes diluted.

Or perhaps their original DNA mutated a long time ago, and they want to get it back…
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Posted in Business, Cultural affairs

The Culturise Collaboration


As part of the R&D and evolution of the Happiness Project, along with a few other initiatives, I’ve launched a new collaboration – Culturise.

It’s a collaborative group of independent thinkers and doers. We’re part think tank, part virtual agency, and all good. Our shared goal is to help organisations reflect on the big questions.

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Posted in Business, Start-ups

Post-Truth, or Pre-Truth?

So ‘post-truth’ officially became a thing. It’s the Oxford English Dictionary’s word of the year, somewhat euphemistically defined as relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.

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Posted in Cultural affairs, Thoughts, Trends

Liminality

Barely understood by those who should know better; poorly grasped by too many marketers; and a thoroughgoing generator of blank looks and actual visceral fear amongst CEOs – the concept of liminality really ought to be getting a better press.
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Posted in Business, Thoughts

Notes from an Echo Chamber

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We’ve heard a lot about echo chambers recently. I am concerned the market research industry has created one of its own.

In a recent article The Cognitive Dissidents, I talked about the issue of diminishing trust in institutions and the rise of the post-truth, anti-experts, trust no-one phenomenon. I also briefly noted a few points about what this might imply for marketers and market research. In response to various questions, I’m separately expanding on this in the hope it stimulates a discussion, because the more I think about it, the more important it seems.

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Posted in Cultural affairs, Thoughts, Trends

The Cognitive Dissidents

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We’ve had enough of ‘experts’. The ‘mainstream media’ is lying to us. You can’t trust the opinion polls. In fact, they’re ‘rigged’; and while we’re at it, so is the entire democratic process. The ‘metropolitan elite’ live in a bubble and look after their own vested interests. Trust nobody…

These are the striking cultural take-outs of 2016 so far: what some commentators have described as an emergent ‘post-truth’ – i.e. post-rational – narrative…
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Posted in Cultural affairs, Thoughts, Trends